SMARTening up your Attraction!
In this post we are going to look at how to ‘SMARTen’ up your attraction. Smart Tourism is about digitally integrating attractions and regions, engaging positively with the visitors whilst enhancing their experiences through technology. Tourism is a key component of any smart regional strategy and is one of the major components for regional economic growth [...]
The Changing Face of Tourism post CoVid?
Image from Pixabay.com Author: Andrew Dunne, Eurorpean Sales Manager at Integrated Worlds GmbH The Changing Face of Tourism post CoVid? CoVid-19 will pose a lot of questions for the tourism industry, mainly Weiter lesen »
Tourism is a key component of any Smart city or region strategy and is one of the major components of economic growth. Smart Tourism is about digitally integrating attractions and regions, engaging positively with the visitors whilst enhancing their experiences through the use of technology. Learn here how a regionalised tourism strategy can be developed and innovation used to improve tourism [...more]
Why Regional Tourism must come Together!
Image from Pixabay.com Author: Andrew Dunne, Eurorpean Sales Manager at Integrated Worlds GmbH “Coming together is a beginning, staying together is progress, and working together is success” A very wise Henry Ford Weiter lesen »
Very often small to medium tourism attractions are put off developing a digital offering due to restrictive development costs.
The other digital “difficulty” for small to medium attractions comes in the form of marketing and how to fight through the digital “crowd” and get into the hands of the visitor.
This is where Integrated Worlds Smart Tourism Platform comes into its own. Our Smart Tourism platform focuses on a more regionalised central approach whilst tourism attractions in a region an affordable, interactive and sustainable digital footprint.
Nowadays, coming together is more important than ever for a region to survive. Collaboration creates a stronger tourism offering and a much more attractive proposition for the visitor to that region. Integrated Worlds Smart Tourism platform creates a strong tourism proposition through a regional collaboration, a “together is stronger” approach whilst very importantly giving the visitor a much more attractive singular digital offering for the region.
Our Smart Tourism platform has been built around several important engagement pillars giving visitors a centralised touchpoint.
- Creation of a stronger tourism proposition through a regional collaboration, a “together is stronger” approach
- Visitor interaction & feedback – “likes”, “shares”, reviews, ratings
- Centralised marketing campaign, with each attraction benefitting equally
- Cost-effective engagement solution enabling to integrate smaller and medium sized attractions as well
- Driving visitors to additional nearby attractions based on location and rewards
- Visitor Rewards – rewarding visitors for number of visits and feedback “social actions”
- Enabling other local tourism associated business to access and communicate with the visitors as well as local regional towns
- Open Source Data – our FXM dashboard will reveal engagement statistics between Municipalities, Citizens & Visitors but also it is open sourced allowing other Smart features to be plugged-in
Our Case Studies all over Europe
Dublin City Heritage Parks (Dublin, Irland)
Innovative and interactive concepts for guided visits
In order to share the exciting stories of Dublin City Heritage Parks, the Dublin City Heritage Parks project was set up to improve the use and cultural exploitation of the parks. Enhance the visitor experience by providing an entertaining, interactive and innovative way of living and visiting parks, history and horticulture
The project is also developing a group of active users in these parks who report updates on events, news and ongoing activities.
This digital solution has been made available through a mobile application, which is a perfect complement for citizens and tourists.
Integrated Worlds developed a mobile platform for citizens and visitors. It is a digital guide that provides information and communication of local history.
Holzgerlingen is a German town in the district of Böblingen in Baden-Württemberg (Germany) with 13,103 inhabitants.
The aim of this concept was to offer citizens and visitors an easy and mobile way to access information, news and offers of the city regarding local leisure activities in the fields of culture and youth, educational opportunities, local social institutions and associations. Together with groups of stakeholders from trade, tourism and the city, easy access to the historical development of the city was designed and implemented, for example in the form of a digitally supported mobile city tour and a multilingual audio guide, as well as access to the local library.
The local museum was expanded to include a digital experience using beacons (Bluetooth) and offers visitors on site the opportunity to experience and learn about history via mobile use.
Smart City Kirchheim unter Teck
The integrated online platform of Kirchheim unter Teck.
Kirchheim unter Teck is a town in the federal state of Baden-Württemberg, Germany, in the district of Esslingen with a population of 40,736 (kirchheim-teck.de). It is located on the banks of the small river Lauter, a tributary of the Neckar, as well as in the vicinity of Teck Castle, about 25 km southeast of Stuttgart.
Unlike the initiatives known to date, this project does not only explicitly refer to a sales or trading platform for the retail trade. Rather, the entire region (associations, institutions, traders, etc.) must be focused on – the commercial aspects are only part of the concept. An ” individually customisable daily companion ” was created for the citizens and visitors of the region. It focuses on actuality and information that meets the needs of the visitors.
“If you are not online, you don’t exist.” This is an important basic statement that everyone – especially local retailers – should have in mind today. Everything that makes Kirchheim unter Teck and the region unique and how you live or what you can experience there should be displayed online and thus be traceable. Only in this way attractiveness of the city and its region can be ensured in a sustainable way in the digital age.
In the concept of the “Teck Key”, great importance is attached to loyalty and business incentives. During registration, the user receives a number of advantages.One example is parking through an application. The doors open automatically, but the parking fee is collected via the “Teckschlüssel App”.
At the same time, visitors to the city can use the app to make purchases at the points of sale and thus obtain a (partial) refund of their parking ticket. Using the verification key, retailers offer customer loyalty points depending on the value of the purchase.
The same model can be applied to a number of institutions such as associations, restaurants, clubs, local shops, etc.
Beuren Open-Air Museum (Baden-Württemberg, Germany)
The museum in the palm of my hand.
“Make what you see tangible” – that was the principle behind the concept of the digital museum guide in the open-air museum. The unique museum, located in the heart of Baden-Württemberg, offers its visitors the possibility to experience the stories of the ancient inhabitants in a multimedia way with the mobile museum guide.
The resulting mobile application, with integrated audio guidance and location-based navigation (GPS), allows visitors to explore the museum interactively in an exciting way.
An interactive range of events, educational opportunities and local cuisine complete the on-site experience.
Coria del Rio
An excellent example of a digital city with a tourist focus.
In the course of the digitisation strategy of the city of Coria del Rio, with 30,000 inhabitants, in the province of Seville, a concept based on digital technology was conceived and developed for the supply of the region’s citizens and visitors, together with city representatives and local agents from the areas of business and tourism.
The strategy focused on the provision of local information through a mobile application with special attention to cultural and leisure activities as well as tourism issues in the region, which is strongly influenced by the tourism sector.