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Citizens Connect

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SMARTening up your Attraction!

In this post we are going to look at how to ‘SMARTen’ up your attrac­tion. Smart Tour­ism is about digit­ally integ­rat­ing attrac­tions and regions, enga­ging pos­it­ively with the vis­it­ors whilst enhan­cing their exper­i­ences through tech­no­logy. Tour­ism is a key com­pon­ent of any smart region­al strategy and is one of the major com­pon­ents for region­al eco­nom­ic growth […]

The Changing Face of Tourism post CoVid?

Image from Pixabay.com Author: Andrew Dunne, Eurorpean Sales Man­ager at Integ­rated Worlds GmbH   The Chan­ging Face of Tour­ism post CoV­id? CoV­id-19 will pose a lot of ques­tions for the tour­ism industry, mainly […]

Why Regional Tourism must come Together!

Image from Pixabay.com Author: Andrew Dunne, Eurorpean Sales Man­ager at Integ­rated Worlds GmbH   “Com­ing togeth­er is a begin­ning, stay­ing togeth­er is pro­gress, and work­ing togeth­er is suc­cess” A very wise Henry Ford […]

Independent Retailing post CoVid-19

Image from Pixabay.com Author: Andrew Dunne, Eurorpean Sales Man­ager at Integ­rated Worlds GmbH   “If you always do what you always did, you will get what you always got” As the great Albert […]

Citizen Empowerment

Many cit­ies and muni­cip­al­it­ies are facing the same prob­lems: decreas­ing fre­quency of vis­it­ors, increas­ing vacancy rates and decreas­ing iden­ti­fic­a­tion between cit­izens and visitors.

City man­agers have and want to adapt to the chan­ging beha­viour of cit­izens and vis­it­ors in order to avoid the decrease in the num­ber of visitors/tourists and the increas­ing depop­u­la­tion of cities.

Instead of sus­tain­able busi­ness mod­els for the con­tinu­ous devel­op­ment of an attract­ive city concept and the value-added ser­vices and infra­struc­ture required for it, isol­ated tech­no­lo­gic­al solu­tions are being developed again and again.

In short: the eval­u­ation and defin­i­tion of the required value-added concept often does not take place, but goes dir­ectly into the trans­form­a­tion phase with indi­vidu­al pro­jects. In addi­tion, the eval­u­ation, imple­ment­a­tion and mon­it­or­ing of the oper­a­tion­al phase is prac­tic­ally ignored.

Good news for cit­ies — which have already star­ted their digit­al change — and for decision makers who are still wait­ing: Integ­rated Worlds has developed spe­cif­ic for­mu­las and guidelines for suc­cess­ful and sus­tain­able imple­ment­a­tion based on its exper­i­ences with oth­er loc­a­tions where such pro­jects are suc­cess­ful. This bene­fits com­mit­ted urb­an plan­ners and ser­vice pro­viders, such as may­ors / pub­lic or private insti­tu­tions, urb­an plan­ning, city mar­ket­ing, busi­ness devel­op­ment and many more.

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Our Case Studies all over Europe

Dublin City Heritage Parks (Dublin, Irland)

Innov­at­ive and inter­act­ive con­cepts for guided visits

In order to share the excit­ing stor­ies of Dub­lin City Her­it­age Parks, the Dub­lin City Her­it­age Parks pro­ject was set up to improve the use and cul­tur­al exploit­a­tion of the parks. Enhance the vis­it­or exper­i­ence by provid­ing an enter­tain­ing, inter­act­ive and innov­at­ive way of liv­ing and vis­it­ing parks, his­tory and horticulture

The pro­ject is also devel­op­ing a group of act­ive users in these parks who report updates on events, news and ongo­ing activities.

This digit­al solu­tion has been made avail­able through a mobile applic­a­tion, which is a per­fect com­ple­ment for cit­izens and tourists.

Holzgerlingen City

Integ­rated Worlds developed a mobile plat­form for cit­izens and vis­it­ors. It is a digit­al guide that provides inform­a­tion and com­mu­nic­a­tion of loc­al history.

Holzger­lin­gen is a Ger­man town in the dis­trict of Böblin­gen in Baden-Württem­berg (Ger­many) with 13,103 inhabitants.

The aim of this concept was to offer cit­izens and vis­it­ors an easy and mobile way to access inform­a­tion, news and offers of the city regard­ing loc­al leis­ure activ­it­ies in the fields of cul­ture and youth, edu­ca­tion­al oppor­tun­it­ies, loc­al social insti­tu­tions and asso­ci­ations. Togeth­er with groups of stake­hold­ers from trade, tour­ism and the city, easy access to the his­tor­ic­al devel­op­ment of the city was designed and imple­men­ted, for example in the form of a digit­ally sup­por­ted mobile city tour and a mul­ti­lin­gual audio guide, as well as access to the loc­al library.

The loc­al museum was expan­ded to include a digit­al exper­i­ence using beacons (Bluetooth) and offers vis­it­ors on site the oppor­tun­ity to exper­i­ence and learn about his­tory via mobile use.

Smart City Kirchheim unter Teck

The integ­rated online plat­form of Kirch­heim unter Teck.

Kirch­heim unter Teck is a town in the fed­er­al state of Baden-Württem­berg, Ger­many, in the dis­trict of Ess­lin­gen with a pop­u­la­tion of 40,736 (kirchheim-teck.de). It is loc­ated on the banks of the small river Laut­er, a trib­u­tary of the Neck­ar, as well as in the vicin­ity of Teck Castle, about 25 km south­east of Stuttgart.

Unlike the ini­ti­at­ives known to date, this pro­ject does not only expli­citly refer to a sales or trad­ing plat­form for the retail trade. Rather, the entire region (asso­ci­ations, insti­tu­tions, traders, etc.) must be focused on — the com­mer­cial aspects are only part of the concept. An ” indi­vidu­ally cus­tom­is­able daily com­pan­ion ” was cre­ated for the cit­izens and vis­it­ors of the region. It focuses on actu­al­ity and inform­a­tion that meets the needs of the visitors.

“If you are not online, you don’t exist.” This is an import­ant basic state­ment that every­one — espe­cially loc­al retail­ers — should have in mind today. Everything that makes Kirch­heim unter Teck and the region unique and how you live or what you can exper­i­ence there should be dis­played online and thus be trace­able. Only in this way attract­ive­ness of the city and its region can be ensured in a sus­tain­able way in the digit­al age.

In the concept of the “Teck Key”, great import­ance is attached to loy­alty and busi­ness incent­ives. Dur­ing regis­tra­tion, the user receives a num­ber of advantages.One example is park­ing through an applic­a­tion. The doors open auto­mat­ic­ally, but the park­ing fee is col­lec­ted via the “Teckschlüs­sel App”.

At the same time, vis­it­ors to the city can use the app to make pur­chases at the points of sale and thus obtain a (par­tial) refund of their park­ing tick­et. Using the veri­fic­a­tion key, retail­ers offer cus­tom­er loy­alty points depend­ing on the value of the purchase.

The same mod­el can be applied to a num­ber of insti­tu­tions such as asso­ci­ations, res­taur­ants, clubs, loc­al shops, etc.

Beuren Open-Air Museum (Baden-Württemberg, Germany)

The museum in the palm of my hand.

“Make what you see tan­gible” — that was the prin­ciple behind the concept of the digit­al museum guide in the open-air museum. The unique museum, loc­ated in the heart of Baden-Württem­berg, offers its vis­it­ors the pos­sib­il­ity to exper­i­ence the stor­ies of the ancient inhab­it­ants in a mul­ti­me­dia way with the mobile museum guide.

The res­ult­ing mobile applic­a­tion, with integ­rated audio guid­ance and loc­a­tion-based nav­ig­a­tion (GPS), allows vis­it­ors to explore the museum inter­act­ively in an excit­ing way.

An inter­act­ive range of events, edu­ca­tion­al oppor­tun­it­ies and loc­al cuisine com­plete the on-site experience.

Coria del Rio

An excel­lent example of a digit­al city with a tour­ist focus.

In the course of the digit­isa­tion strategy of the city of Cor­ia del Rio, with 30,000 inhab­it­ants, in the province of Seville, a concept based on digit­al tech­no­logy was con­ceived and developed for the sup­ply of the region’s cit­izens and vis­it­ors, togeth­er with city rep­res­ent­at­ives and loc­al agents from the areas of busi­ness and tourism.

The strategy focused on the pro­vi­sion of loc­al inform­a­tion through a mobile applic­a­tion with spe­cial atten­tion to cul­tur­al and leis­ure activ­it­ies as well as tour­ism issues in the region, which is strongly influ­enced by the tour­ism sector.

2020-06-17T14:10:57+00:00
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